Reflecting on 5 Years at Logic Executive Search – The Side of Entrepreneurship I Don’t Often Share
I had a blog fully prepared to share all the amazing milestones our team has accomplished over the last five years. We’ve supported organizations in finding exceptional professional and executive-level talent, helped candidates secure meaningful employment, and given back to the community we’re proud to be part of.
But as I was getting ready to post it, I paused. I began reflecting on the other side of the journey, the part most people don’t talk about. The fears, the failures, the challenges, and the doubts.
It brought me back to one of my favorite quotes by Rachel Hollis:
“There are women reading these lines who have the potential to build a company that would alter their family’s lives and the lives of others who’d be positively affected by the businesses they created… if only they had the audacity to believe it would work.”
I wish I had read those words years earlier, before I found the courage to quit my stable job and leap into entrepreneurship. At that time, I was terrified. Afraid of failure, afraid of financial uncertainty, and afraid of letting down the people who believed in me.
But I did it anyway.
And even now, I still feel fear. Fear of the “what ifs.” Fear of making the wrong decision. Fear of failing in front of others and what they might think of me. And truthfully, I’ve had my share of failures along the way. Choices that I made that didn’t work out. Iv’e second guessed myself or the decisions that I made. But I’ve learned that fear doesn’t mean I’m not capable. It means I care deeply. It means I’m invested. Every day, I continue to push past the fear, raising my expectations, moving the finish line forward, and challenging myself to think bigger. Failure doesn’t mean I wasn’t successful. That took me a long time to understand and something to this day I still struggle with at times. Failure is part of the process to attain success. Each setback that I encountered has pushed me to grow, adjust and move forward – although I may have not realized that at the time. I have also learned the importance of striving for excellence, not perfection. Understanding that perfection is unattainable and can often times paralyze progress. I found myself at times stuck in the fear of making a mistake. It wasn’t until I strived for excellence that I found myself pushing through and making true progress. Delivering the best that I could. It was about making a mindset shift that allowed me to move forward with courage, even when things weren’t perfect.
For much of my career, I felt like I was fighting for a seat at the table. Pushing to be heard, to lead, and to stand firm when my values and ethics were tested. Launching my own business gave me the chance to build something grounded in purpose. Something that reflected my values, served the community, and created space for other women to lead, grow, and rise.
I started Logic Executive Search in 2020, right as the world was entering a global pandemic. I left a stable job as an HR Manager at a hospital, a decision many in my circle questioned. “I don’t think this is a good decision to make, especially during a pandemic” – I heard that repeatedly. A pension, benefits, job security – it all felt too risky to walk away from. But I had always been driven to help organizations find exceptional talent, to support individuals in securing meaningful employment, and something kept telling me this was the right decision to make. Deep down, I knew this was my calling.
Starting a business in such uncertain times was daunting. My husband and I sat down with our two young sons, just five and seven at the time to explain what was happening. Telling them that Mommy was quitting her job to start a business was scary for all of us. We converted their playroom into my first office, sold one of our cars to help cover startup costs, and adjusted to living on a single income. And just as we were making these changes, the province went into a full lockdown, leaving me to launch a business while homeschooling my kids and navigating a rapidly shifting economy.
Despite the challenges, I was determined to make it work. I pivoted quickly, expanding services, embracing new technologies, and refining processes to meet the moment.
Fast forward to today:
- We have a beautiful brick-and-mortar office.
- A team of five dedicated employees.
- Over 200 candidates placed in meaningful roles.
- A 90%+ retention rate.
- More than 100 volunteer hours given back to the community.
- A growing online network of 14,000+ engaged followers.
- Multiple industry and community awards.
- Over $5,000 donated to community service projects.
- So many more to list 😊
I know we are in a time of economic uncertainty. Does that scare me? Absolutely. But fear can’t stop me from moving forward. Instead, it challenges me to pivot my business to meet the moment, stay strategic, and remain laser-focused on what we need to accomplish and how to get there.
That’s where the implementation of our strategic plan came into play. We built ourselves a roadmap, outlining what we want to achieve and how we’ll get there, even while navigating the unpredictability of the market. Of course, there are times when things don’t go as planned or unexpected challenges arise. In those moments, it’s easy to get stuck. But the key is to keep moving forward. I believe that’s what truly defines strong entrepreneurs: the resilience to keep going when it’s hard, when it’s uncertain, and when every step challenges you.
I know there are more candidates we can support, more businesses that can benefit from our services, and more women I hope to inspire, simply by showing what’s possible.
What began as a leap of faith has become about building a legacy. One built on resilience, service, and impact. Yes, I’m growing a business. But it’s more than that. It’s about breaking barriers, proving what’s possible, and creating space for others to follow.